Deana Graffeo Weeks [Deana]

My profile

Alchemy Media is a full-service Marketing firm, dedicated to serving the immediate and long-term creative needs of startups and small businesses.

A creative and versatile marketing and communications pro, Deana has 10+ years of experience developing and managing highly successful programs for leading mobile app developers, digital media companies and consumer brands. Before co-launching Alchemy Media, she was the Director of Marketing & Communications at MuseAmi, the music technology startup behind the popular Hook'd social music app.

Deana's experience includes more than three years with AOL and two years with Vivendi Universal's digital media division. In addition to her consulting work, she served as the Director of Corporate Marketing & Communications for The Orchard, where she helped raise the company’s public profile by more than 65% through strategic campaigns with partners such as Nokia, MySpace and Spotify. She also helped to launch the online marketing division for Shore Fire Media, where she managed the online campaign for Herbie Hancock's Grammy Award-winning album, "River: The Joni Letters." As a consultant, she’s managed campaigns for hip-hop group The Roots and popular digital music destinations JamNow and, and mobile app PhonePhix.

With a combination of in-house and agency experience, Deana has also spearheaded strategic campaigns for The History Channel, Barilla Pasta, and Microsoft, as well as legendary live music company Knitting Factory Entertainment.

In her spare time, Deana operates Endmusik Productions, an electronic music label she co-founded in 2007, and Totalmusik, an analog equipment and sample library company. She also works with several indie artists and brands and is a member of the non-profit group Women In Music, Inc.

Deana holds a Bachelors degree in Music Business from NYU.